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Aveeno Sets Up At Sundance

J&J brand unveils new styling line at Park City film festival.

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By: TOM BRANNA

Editor

When the 2010 Sundance Film Festival opens today in Park City, UT, festival-goers will be the first to see new independent films before they hit theaters—and new products from Aveeno before they hit store shelves. At the Aveeno Beauty Experience hospitality suite, the J&J brand is showcasing its new Nourish+Shine styling range as well as new Aveeno Positively Nourishing Body Lotions and Washes. The new styling products include volumizing foam, smoothing shine creme, soft-hold gel-cr...

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